Westbank Shopping Centre is located on Highway 97 and Gosset Road in West Kelowna. West Kelowna is a suburb of Kelowna, located just to west thereof, across Lake Okanagan and lining Highway 97 South, which is the major north-west thoroughfare through the Southern Interior of BC and which links the communities of the South Okanagan. In addition to its true primary trade area population exceeding 30,000 persons, West Kelowna also serves the nearby communities of Peachland and Summerland and, for some uses, even Penticton. West Kelowna is also the landing point for cross province Coquihalla Highway Connector traffic bound for the Okanagan Valley from all points west. The Okanagan Valley is known for its hot summers and temperate winters making it a hub of vacation and retirement-oriented residential activity. Household Incomes are strong and exceed provincial averages.